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Checkout remains the key to ecommerce success

While every stage of the online shopping experience is essential in converting customers into buyers, research has shown that the checkout experience remains the biggest pain point. More than 70% of recently surveyed online shoppers said that they abandon their carts on the checkout page.

Most customers heading for checkout are close to the end of their buying journey, happy with their product selection and ready to insert their card details. However, unnecessary barriers on the checkout page can deter shoppers from closing the transaction and completing their purchase.

Online shoppers want options and convenience. One of the main reasons sighted for cart abandonment is the lack of delivery options. However, adding more delivery options is not as easy as it sounds since last-mile logistics remains a challenge in South Africa 一 and Africa as a whole.

Smart logistics company, Pargo knows this challenge all too well. Boasting one of the country’s largest pickup point networks, the tech company aims to change the way parcels are sent and received on the continent.

The Click and Collect model isn’t new and there are numerous advantages to it. With Click and Collect customers can pick up their parcels in-store quickly, conveniently and safely. This allows the customer to receive their order as soon as possible from a location of their choice, without having to wait for delivery. It also eliminates the risk and cost of missed deliveries.

A key component of a successful Click and Collect model during the critical checkout stage is an updated, intuitive map. Currently in its introductory rollout stage, Pargo’s map is a powerful tool to optimise the checkout experience and minimise shopping cart abandonment. The benefits of a well-oiled map during the checkout stage is priceless 一 it will empower businesses, attract new customers, and speed up the purchasing process while visualising location data at checkout.

Competitors continue to lag when it comes to putting resources into map development. Most competitor maps battle issues such as a cluttered interface, unclear location information, contact information and distance from current location. Pargo leads the way when it comes to vital technical resource allocation, diving into the real needs of customers and what they expect to see when completing their purchase.

Pargo’s newly updated and customisable pickup point map offers a fresh user interface and a host of other new features.

Pargo Click and Collect clients enjoy:

  • Improved user-friendly design without clutter and distraction.
  • Reduced address entry errors with simplified, visual pickup point selection.
  • Simplified checkout process resulting in reduced cart abandonment.
  • Seamless responsive experience now with map and list view.
  • Customised map tokens allow private label clients to add their brand characteristics to the map creating an extension of their brand.
  • Private label clients can now showcase their own pickup points as well as Pargo public pickup points all on one map increasing visible accessibility and customer conversion.
  • Pickup point store operational times, ratings and photos for an informed customer selection experience.
  • Dynamically managed store capacity – to ensure the store on the map always has capacity for the customer’s parcel if the store is visible on the map.

    Adding Pargo’s newly updated map to the checkout flow will ensure businesses decrease their online store’s cart abandonment and increase conversion rates. In addition, they will also benefit from a world-class pickup point map where their customers can collect their online orders from one of thousands of pickup points across the country — from main suburbs to far-reaching rural areas and townships.

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