The Rise Of Click And Collect

A touch over 22 years ago, British retailer Argos pioneered a new delivery method that allowed customers to order goods online and collect them from a designated pickup point. Today we know this as click & collect, and it has become a global phenomenon. The service is used by 40% of customers in the UK, where more than 41% of physical stores are now used as click & collect locations, according to research by Barclays. The numbers are similar in Australia, where three in every 10 people make use of this option. Notably, the 2022 Global Digital Playbook Australia Edition found that four in every 10 click & collect shoppers ended up buying more items when they went to the store to pick up their orders. Its attraction is that it is extremely convenient and cheaper than other delivery choices. READ MORE
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