Last-mile delivery – boosting consumer confidence with frequent tracking notifications

In the 2022 edition of the South African Digital Consumer Experience Report, an overwhelming 71% of the 2000 respondents surveyed said they wanted reduced or free shipping, while more than half indicated they wanted quicker and more convenient delivery.
Underscoring just how important delivery has become to online shoppers, it featured as two of the top three reasons people fail to conclude a purchase online.
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