Driving Digital Transformation In Africa
Africa is leading the way in digital transformation, its unique socio- and geo- economic challenges has led to innovation in mobile tech, mobile wallets and cashless payment solutions.
With the current digital acceleration taking place within Africa, multiple drivers have been identified as a necessary means to digitally transform, one of which includes managing rising customer expectations.
As the majority of companies are optimising their digital offerings, customers have increased their expectations of how well the brand that they’re interacting with performs digitally. Read more.