Click & collect solves last-mile delivery problem for retailers

More South Africans will buy into the idea of ordering online and then picking up their order from a designated point. So claims Cape Town-based click & collect specialist Pargo, who point to the impact this model has had in overseas markets like the UK. Some 20 years ago, British retailer Argos pioneered a new delivery method that allowed customers to order goods online and collect them from a designated pickup point. “Today we know this as click & collect, and it has become a global phenomenon. The service is used by 40% of customers in the UK, where more than 41% of physical stores are now used as click & collect locations, according to research by Barclays,” says Pargo. The company adds that the numbers are similar in Australia, where three in every 10 people make use of this option. Notably, the 2022 Global Digital Playbook Australia Edition found that four in every 10 click & collect shoppers ended up buying more items when they went to the store to pick up their orders. READ MORE