How your business can meet peak shopping demands

Is your business Black Friday ready?

For many brands, this time of year drives more than 50% of annual revenue. Local shoppers are expected to create a retail turnover of R26.6 billion during Black Friday 2023.

In a market where consumers are seeing an increase in the cost of living, many are likely to take advantage of Black Friday deals. 

Here are 3 tips to ensure that your business is prepared for the additional influx of orders and deliveries this Black Friday:

Update your website

    Make sure that your website is secure, fast, user-friendly, allows for guest checkout, and is mobile responsive. 

    70% of customers will abandon their cart at checkout due to a poor experience. You could be blocking your customers from completing their online purchases because of a complicated checkout process and unclear delivery & returns policies.

    Updating your website therefore also means adding relevant and engaging content, such as product descriptions, images, and shipping FAQs, to showcase your products and persuade your website visitors to checkout. 

    Optimise your supply chain

    Another key step to meet peak shopping demands is to optimise your supply chain. 

    This means ensuring that you have enough inventory, storage space, packaging materials, and shipping options to fulfil your orders quickly and reliably. 

    Maintain clear communication with your suppliers, distributors, and Pargo to coordinate your deliveries and reduce the risk of disgruntled customers. 

    Customer Support

    We can’t always give customers quick answers, especially around busy periods like Black Friday. Plan ahead by preparing communication in the form of a  broadcast SMS or email that notifies customers of possible order delays. 

    Ensure that someone on your team is always available to address customer queries and concerns.

    Pargo also increases support staff by 15% around the peak season to accommodate the predicted influx of delivery-related queries during the busy November and December months. Our support team is available via the call centre, App, Email and Social Media. 

    Need further info on optimising Pargo for your business?

    Don’t hesitate to contact our Marketing Team! We’re happy to share a detailed guide on how your business can reach a wider audience and promote the convenience of Pargo Click & Collect. 

    Email us today: marketing@pargo.co.za

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