How Click & Collect results in a greener last mile

Any business not on board with reducing its carbon footprint will find itself out in the cold. Today’s consumers take sustainability very seriously, to the point that they may not even purchase an item if it does not meet certain environmental standards. The Click & Collect delivery model speaks to these considerations in that instead of deliveries being made to every customer’s home, it consolidates multiple orders in one designated Pickup destination. The benefit of this is that there are fewer delivery vehicles on the road emitting toxins. It also significantly decreases the number of kilometres travelled to get to different locations. Click & Collect ticks the right boxes for both retailer and customer. Retailers can boost their sustainability credentials by offering a greener delivery solution that is also exceptionally convenient. They will also gain a reputation for playing a role in reducing traffic congestion – something that annoys South Africans to no end. Customers, meanwhile, will feel they are doing their bit for the environment by opting for Click & Collect. Essentially, it is an empowerment exercise, putting lowering emissions and fostering a greener world in shoppers’ hands. It goes even further than that. Where traditionally customers might make several trips to the store to buy what they need, they can now do it all in one thanks to Click & Collect Pickup Points. It means they are using less fuel. This is good for the environment and good for their pockets. Furthermore, because Click & Collect allows customers to plan their Pickups at their convenience, failed delivery attempts and unnecessary journeys become moot.