How click & collect helps the planet
Shoppers are more environmentally-conscious now than they’ve ever been.
A report by Nielsen shows that almost half (49%) of shoppers say they are willing to spend more to support eco-friendly retailers. That percentage increases (53%) among Gen Z consumers, who are more likely to support green initiatives.
It’s for this reason that retailers need to think carefully about delivery options, and which are most effective when it comes to reducing their carbon footprint.
The term is “environmental savings”, and in today’s world it can make or break a business’s reputation, particularly among younger generations who are planning to use home delivery less in order to cut down on carbon emissions.
The Click & Collect model speaks to many shoppers determined to do their part in saving the planet. Some 10% of all home deliveries fail on the first go, meaning that drivers are having to use more fuel to return to the same location – for absolutely no reason. But with Click & Collect, shoppers can even walk to their preferred Pickup Points.
South Africa is no exception. Click & Collect specialist Pargo has more than 3 500 Pickup Points around the country, including many in township and rural areas, that are easily accessible to customers who prefer to walk or cycle.
The truth is that not everyone is at the stage where they are prepared to make sweeping changes to their lifestyle to fit in with environmental efforts, but choosing Click & Collect will make them feel good about themselves that they’re doing their bit for the planet.