Digitising last-mile delivery for Gen Z consumers

Rand Merchant Bank expects the value of the ecommerce sector to reach R225 billion by 2024. In order to tap into the next wave of digital consumers with purchasing power, businesses must understand young people’s online buying behaviour. Gen Z, the generation born between the mid-1990s and early 2010s, has not only reshaped the way we shop but also changed the expectations surrounding the last-mile delivery experience. Around 98% of Gen Z consumers own smartphones, and 32% of them shop online at least once daily (compared to 25% of millennials, 15% of Gen X and 7% of baby boomers). Born in a technological era dominated by computers and the Internet Gen Z places value on technological innovation, convenience, and individualism. So how does Pargo’s last-mile delivery solution appeal to Gen Z shoppers?

Technological innovation

Gen Z shoppers are highly connected, tech-savvy, and hyper-aware of technological trends. “Pargo is always eyeing the future in this regard. Live tracking, a consumer-facing app that enables anyone to send a parcel from a pickup point, and cash on collection are just some of the innovations in the pipeline. If it will make the lives of customers easier, it will need to be implemented”- says Shaunei Gerber, Pargo Product Marketing Manager.


Gen Z consumers want a quick and easy checkout experience and delivery process. Pargo Click & Collect is tailor-made for consumers who value convenience. Click & Collect enables consumers to buy goods online from their favourite retailers, have those goods delivered to a Pargo Point of their choice, and collect at a time that suits them. By partnering with Pargo, businesses can offer Gen Z consumers flexible delivery options, streamline the order fulfilment process, and provide detailed tracking and communication.


Gen Z consumers want individualised shopping experiences and the ability to co-create an experience that is uniquely their own. With Pargo’s Plugins consumer’s nearest Pargo Points are automatically recommended to them based on their unique address. Additionally, the Pargo map outlines 4000+ Pargo Points nationwide making it easy for consumers to see Pargo Points near them. The adoption of digital solutions and keeping pace with ever-evolving Gen Z consumer expectations are pivotal for businesses to prosper if they want a piece of the multi billion ecommerce pie.  
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