The importance of an effective delivery pricing strategy at checkout

Gaining and retaining customer attention is paramount to any online business, and one of the quickest ways to do this is to point out aspects that will save them money.

Last-mile delivery is the most expensive part of the supply chain journey, so putting the spotlight on Click & Collect as a more cost-effective delivery method will immediately garner attention.

The last thing you want is people abandoning carts at checkout because delivery costs are too high. In these economic times even the most prized items will be discarded if additional charges come into the equation.

At the same time Click & Collect is now globally recognised for its convenience, so make sure to emphasise this along with the savings aspect.

There really is nothing simpler than picking up a parcel ordered online from a store a customer would be going to anyway for groceries and other essentials.

From a retailer’s point of view, an effective Click & Collect pricing strategy will provide a windfall for conversions while driving business growth and revenue.

Because there is additional footfall in-store with more people picking up their online orders, these customers will be inclined to look around and buy items that interest them. It’s a golden opportunity for cross-selling.

There is yet another advantage in that shoppers who find they are benefiting from Click & Collect will invariably tell friends and family about their experience, which will cause them to choose this option the next time they buy online. The upshot is greater brand awareness and growth of the customer base.

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