Pargo Click And Collect Customers Bring Traffic To Your Store
Click and collect is on the rise like never before. Though the delivery method is certainly not new on the global stage, many consumers have only just started using it. Once they do, it seems to be habit-forming.
Adobe reports that Click and Collect’s market share increased by 65% over the last year in the U.S. and, in South Africa, Pargo, the country’s largest Click and Collect provider, reports a 153% growth in orders over the same period.
The new shopping habits of consumers have largely been the result of the ongoing pandemic, which has forced many to shop online for the first time. In South Africa, some of these new online shoppers opted for Click and Collect when deciding how they want their orders delivered because traditional methods of delivery like home delivery are inconvenient and expensive when you live in hard-to-reach areas such as small towns and informal settlements. For them, visiting a nearby pickup point in a store to collect their orders when it suits their schedule is the only way they can enjoy the convenience promised by ecommerce.
For Pargo Pickup Points, the increase of new online shoppers who use Click and Collect means a massive influx of potential customers entering their store. These pickup points, which function as Click and Collect delivery hubs, are located nationwide at enterprises such as Clicks, SPAR, FreshStop at Caltex as well as local independent mom-and-pop type stores.
By becoming a Pargo Pickup Point, stores immediately tap into an ever-growing customer base at no cost, which they can leverage to make more sales of their own.
Pargo reports that 1 in 3 shoppers make an in-store purchase while collecting their parcel, while 45% of shoppers buy in-store when returning a parcel. This is a particularly effective tool for reaching customers and getting them back in-store during the current decline of traditional brick and mortar sales fueled by the pandemic and economic climate.
Click and collect customers shop 3 times more frequently than home delivery customers further reinforcing the value of having customers collect parcels from your store.
Pargo also compensates pickup points for every parcel handled, giving these stores a passive stream of revenue in addition to the potential of upselling their own products to Pargo customers.
The additional footfall from Click and Collect customers can have a profound impact on your business. Whether that’s the potential of selling your own products when they visit or the brand awareness you earn during the pickup point discovery process.
Interested in becoming a Pargo Pickup Point? Click here.