Delivery 101: how to educate your customer

It’s no secret that approximately 70% of all shopping carts are abandoned at checkout. One of the top cited reasons for this is unforeseen delivery costs. Don’t leave your customers in the dark! A few minor tweaks to your website means your customer will have all the information they need, upfront, with no financial surprises waiting for them in that vital final stretch.

Absorb the cost

Consumers love nothing more than free shipping. Sure, you may not be able to absorb all the costs, but it’s worth offering free shipping for orders over a certain amount. There’s little more frustrating than spending a fair amount of money with a business and then still having to pay for delivery over and above that. Do the maths! It may well end up being beneficial in the long run: bigger baskets for free delivery, and more completed transactions.

Spell out the delivery deets

Never underestimate the value of an FAQ! Create a page on your website that clearly details all your delivery options: consider every possible question, and spell out every answer. Consider including the following information:

  • Explain your shipping costs, where possible
  • Detail the perks of your shipping options (i.e. the convenience of Pargo Click & Collect!)
  • Include the tracking process once the parcel leaves your hands
  • Explain how to go about returning the item if need be

Leave the technical jargon behind: speak to your customer in a language that they’ll clearly understand. Keep a tab on additional queries from customers and update your FAQs with any nuggets that you may have missed.

Shout it from the rooftops

FAQ done and dusted? Great. Now it’s time to spread the word:

  • Add it to your website’s navigation bar
  • Add it to your footer.
  • Create social posts about your delivery options.
  • Add it to the basket page

Wherever there’s an opportunity, shout about the delivery options that you provide.

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Google Customer Reviews

Fast and efficient courier service with easy and convenient collection points at numerous retailers… [See More]

nqobile mavuso

Just received my parcel, can’t wait to use my product. #FIRST TIME CUSTOMER. I appreciate your service Pargo.

Ofentse Kharoli

This was my first order and the experience was great. Their service is fast and exceptional. Safe and legit. Their charge rates are worth it, no regrets!

Minenhle Khanyile

I love everything about bash, shopping was easy and efficient.the stuff was friendly [See More]